Designing For The Mind
With years of training in behavioral and cognitive psychology, learning from thought leaders in some of the largest corporations on the planet, we’re constantly focused on the motivation and drive of people – the how and why they choose to engage with certain services and not others.
We Don’t Design for Machines
While the industry defines the discipline as “user” experience, we prefer the term human experience. Understanding and incorporating the human element into every project allows our clients to engage others resulting in unforgettable, and positive experiences for all people.
UX Research
With a wealth of resources from designers around the world, remote research tools, and experiences in designing for private, public, and non-profits, we bring the very best practices in UX research to every project. Make design choices based on the expectations of visitors to your site.
Quantitative vs. Qualitative
Interpreting analytics and other quantitative elements is important, but only when balanced with the qualitative aspects that make up the values and ideals of your customers and clients. Incorporating qualitative elements provides a stronger business case for greater variety of solutions.
SERVICES
PersonasOur personas provide a clear understanding of the psychographic, technographic, and demographic details for better target audience segmentation. Humanizing the data keeps the conversation focused on the content and the interactions that matter to your clients, citizens, and potential customers. |
Usability TestingDesign is about iterative development, and evolving ideas with how others perceive your site is critical to staying current. Our usability tests (remote and in-person) allow organizations to understand what others want from your site. |
Mental ModelsMental models provide a complex understanding of how others perceive your site and the values and ideas that are important to them, providing qualitative context to the data that drives decisions within your organization. |
Remote User ResearchWith access to several tools, I.A. Consultants is able to provide detailed analysis of how users are accessing your current site and offer recommendations for specific solutions that will improve your visitor engagement. |
MobileDesigning for only 20% of the canvas normally found on the desktop is a challenge for all organizations. We believe in designing for mobile that focuses on the key interactions desired by your customers, ensuring a great experience from the very first download. |
Project ManagementCreating a great experience requires facilitation, not lecturing. With nearly two decades of experience, I.A. Consultants brings teams and ideas together to the benefit of the people for whom you are designing. |