Structure
Information provides the solid foundation for web and mobile services. Architecting content to ensure a logical fit and flow of information allows all users to easily engage with your organization regardless of where or how they land on any given page.
Global Context
Today’s market demands an appreciation of different cultures and a clear understanding and respect for their values. When designing for web or mobile, we help our clients look beyond their own backyard, providing context to others the world over!
Plain Language
Acronyms, complex tech speak, and corporate language have a detrimental impact when trying to provide context. Navigating through any web service should be intuitive and simple. Big words don’t impress, communicating clearly does.
Look and You Can Find!
If you can’t find it… you can’t use it! Search comprises nearly every aspect of a person’s interaction with any web service. Whether it’s improving your search rankings on Google, improving search on your own site, or creating a sustainable navigation, we can help.
SERVICES
SearchWayfinding. Findability. Navigation. Search has many labels, all of which equate to an individuals’ ability to quickly and easily get from one place to another without having to over think the process. The core of Information Architecture is about helping people find everything they need, whenever they need it. |
WireframingWireframes are the blueprints for your site. They provide a mechanism for feedback and iterations saving your company time, money, and the opportunity to bring together multidisciplinary teams into the design discussion without overwhelming anyone with technical details. |
Card SortingRe-thinking your site’s information architecture can be a challenge. Card sorting presents others the opportunity to provide you with an understanding of how and where they would expect to find information on your site. After all, your website is about your organization, but it’s not meant to speak to other experts in your industry. |
Defining the "Why" or PurposeDefining a clear end-state for a project is as important as delineating a clear finish line for any race. If all players have a collective understanding of the goal, the ability to get to the finish is much easier, resulting in a top finish! |
Paper PrototypingAdults learn best when they can experience the lesson and when the problem being solved is of immediate value. Paper prototyping allows all team members to engage with one another and work together towards consensus in finding solutions, while simultaneously reconciling differences. |
Content AnalysisMost organizations have published so much information online that it comes across like unstructured data that people have to piece together. Provide greater context to the content being offered by knowing the how, what, and where of the information you already have. |