Visualize
People are simple. Websites are complex. Or is it the other way around?
Depending on how you look at it, either statement can be true. Finding the commonality between them is the tricky part! People will surf the web and interact with websites in a number of different ways based on both human and technological factors.
At i.a. consultants, we help clients decipher the human element so they can make better decisions about the technological one.
Your website is about you …it’s not for you!
It’s a reminder we repeat often to clients. Websites aren’t solely about corporate branding and messaging but about communicating with your target audience in ways that are meaningful to them.
Individual experiences, of course, make “meaning” difficult to pinpoint …but imagine if you could figure out a person’s thought process to drive click-through rates, online sales, or social media campaigns?
Mental models are just one of the many proven methods i.a. consultants uses to get inside the head of your target audience to discover how they assign meaning and make decisions based on interpretations of that meaning. Knowing how someone uses your website is a golden opportunity many organizations miss in creating websites that target tangible results.
It may sound a little clinical …but it works!
