Structure
Would you build a house without architectural schematics or a proper foundation? – It’s a question we most often ask organizations when web project plans pervasively focus on design.
It’s not because we don’t think branding’s important! Rather, it’s because we know that people visit websites to complete specific tasks: find information, use web applications, or share experiences. Sure, design helps to provide context, but so does the structural integrity of the site itself!
How you organize the information on your website impacts everything else – navigation, search engine marketing, conversion, and …yes, we concede, even branding!
At i.a. consultants we believe in the value of information architecture so much that we named our company after it!
Organizing information on a website is both an art and a science, there’s no doubt about it! What might seem like a logical categorization to you could be completely confusing to someone else.
We’re not mind readers either… but we do have the qualitative and quantitative methods required to help organizations sort through, categorize and label the myriads of information found on their websites.
Imagine being able to find everything you need – whenever you need it? A well-executed information architecture strategy is designed to ensure that everyone who lands on your website finds the information they were seeking the first time …every time!
