User Experience Testing
In working with i.a. consultants, you’ll probably start to think about websites differently.
Like… How a person’s interaction with a website can be more important than design or technology. Or… Why context provides value and meaning to an individual’s overall web experience.
You see, most people come to a website with a specific task in mind. How you frame that task – or provide context – we believe will ultimately determine the success or failure of the website. It’s that simple.
Your website is about you …it’s not for you!
It’s a reminder we repeat often to clients. Websites aren’t solely about corporate branding and messaging but about communicating with your target audience in ways that are meaningful to them.
Individual experiences, of course, make “meaning” difficult to pinpoint …but imagine if you could figure out a person’s thought process to drive click-through rates, online sales, or social media campaigns?
Mental models are just one of the many proven methods i.a. consultants uses to get inside the head of your target audience to discover how they assign meaning and make decisions based on interpretations of that meaning. Knowing how someone uses your website is a golden opportunity many organizations miss in creating websites that target tangible results.
It may sound a little clinical …but it works!
