International Connections
Having built strong connections with thought leaders and businesses the world over, I.A. Consultants has the ability to tap into resources from every corner of the globe. Stop searching for multiple resources for web and mobile. We can help you find everything you need…whenever you need it.
People Before Technology
With a background in behavioral and cognitive psychology, I.A. Consultants brings a Human Factors approach to all projects, focusing on persuasive and emotional design that speaks to the needs of all who engage with your site. We believe in designing for people, not machines.
Workshops
Follow the UX Leader was created in partnership with the web writing and content strategy firm, Digitalword. All sessions are hands-on, interactive, and fun! Customized Corporate training is also available on information architecture, user experience, web writing, and content strategy.
Find it > Use it > Share it!
Our mantra is simple… share everything! The game has changed thanks to the Internet and the ability for anyone to know anything in seconds is our collective reality. We believe transparency and the desire to share ideas results in greater trust for potential clients, and citizens the world over.
BIO
Jeff Parks
I am an Information Architect and User Experience professional with a background in Cognitive and Behavioral Psychology. Over my 15 year career, I have worked with public, private, and non-profit organizations, including: Twist Image, The National Basketball Association, The Dairy Farmers of Canada, Export Development Canada, Industry Canada, Exia Corporation, the Canadian Lung Association and the University of Ottawa.
In addition to user experience, I have an extensive background in the field of e-learning, having successfully wrote a Microsoft Certified Training (MCT) program that taught the concepts of adult learning theory, planning, communication, motivation, and training delivery. This program was used by Microsoft as a benchmark against which all other MCT programs were measured.
I am currently a member of the Board of Directors for the Information Architecture Institute, and trusted mentor to web designers and architects from around the world. In addition, I presented at the 2010 Information Architecture Summit in Denver, Colorado, and continue to guest lecture at universities and colleges in Canada and through Follow The UX Leader, which I co-created.
Over the past five years, I have interviewed leading thinkers and authors in web and mobile design from companies like Google, Adaptive Path, Rosenfeld Media, Morgan Kaufmann and New Riders on podcasts for popular design conferences and industry webzines like Johnny Holland and Boxes and Arrows.
I graduated from the University of Waterloo with a degree in Psychology and a minor in Social Work, and hold a post-grad diploma in Information Technology.