"I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time … we really have to think about these things as a society."

Eric Schmidt
Executive Chairman Google

Our Services

User Experience

“People before Pixels” is our mantra. Understanding how to design for your target audience – their values, vocabulary, tone, and interests – ensures a positive experience no matter how they interact with your web or mobile services.

Information Architecture

In the Information Age providing context to information is critical. We work to ensure visitors of all web services can quickly and easily find everything they need, whenever they need it. After all, you can’t use what you can’t find!

Speaking & Facilitating

Jeff Parks has interviewed world leaders in design from around the world in addition to presenting at the Information Architecture Summit, Mitel Networks, CHI, Bar Camps, and more. In addition he leads workshops on information architecture, and user experience.

Design Thinking

We bring to the table thought leadership from Fortune 500 companies, systemic thinking, and an international perspective that helps our clients learn different ways of approaching problems in the areas of information architecture and user experience.

 

OUR CLIENTS

Twist Image Phase 5 PSL Group RIM ScotiaBank
Cambrai Open Text National Arts Centre Canadian Lung Association University of Ottawa
Health Canada Transport Canada Boxes and Arrows Johnny Holland CATSA
National Research Council Sympatico NBA Dairy Farmers of Canada GGFL
Transport Canada Industry Canada Exia Corporation DFAIT Children’s Bridge

Workshops on Advanced Web Practices

Follow the UX Leader is not your typical web and corporate training course. Forget the droning lecture and endless PowerPoint slides! Writing on tables in encouraged, talking out in class is welcomed, and learning is exactly how it used to be when we were kids - hands on… interactive… and fun

Created in partnership with Digitalword, Follow the UX Leader has put on workshops in Ottawa, Vancouver, and Jamaica with interest in running future training courses in Europe, the United States, and the Caribbean.

FIND INSPIRATION

Our Global Reality

I believe the essence of the UX discipline has the potential to push beyond the usual conversations of the tools and methodologies we hear about everyday. This is possible if we take the time to think about the variety of values, ideals, and insights of others whose culture and experiences differ greatly from our own. The average person cares little about technology so long as it works and becomes a ubiquitous part of their everyday lives…

Draw Inspiration from Knowing What You Don’t Know

I believe that titles and strict processes hinder our ability to create, resulting in the limiting of our capacity to inspire those around us. My past experiences in working with children taught me that when ego is removed from the creation of anything, possibilities are boundless! Children don’t seek out titles or the need to be the one in charge. Of course they run into conflict, but they always find a way of moving forward, together.